Project: Affinity GAM Ads and AdsPostX Integration

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Affinity GAM Ads and AdsPostX Integration

I implemented **Affinity Ads** on the home, product listing (PLP), and product detail (PDP) pages at Snapdeal, enhancing targeted ad placement and relevance for users. Additionally, I integrated **GAM Ads** on suborder, my order, and footer sections, ensuring efficient ad delivery and user engagement. This project required the use of **async/await** for handling asynchronous data loading, **Redux** for state management, and A/B testing to measure the effectiveness of different ad placements. I focused on creating **reusable components, modules, and reducers** within React, which streamlined the codebase and improved maintainability. This approach ensured a smooth, consistent ad experience across various touch points, contributing to an optimized and effective ad strategy.